Electronic commerce, commonly known as e-commerce or e-comm, is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.
Increasing awareness of internet among the users and acceptance of ecommerce in India, has given a big boost to the online portals which either revolve around online shopping, electronic fund transfers, discussion forums, social networking, online transaction processing, gaming, etc. With mobile penetration in India increasing day by day, users want to stay connected with their online profiles even when they are offline, get SMS alerts whenever they carry out online as well as offline transactions and stay up-to-date through SMS subscription alerts.